by CSRodgers
24. December 2009 06:42
Definitely an exhausting weekend for us, but well worth it!
We worked most of Saturday preparing for Sunday’s event - only taking a break to attend Renee’s company Christmas party for a few hours that evening. We pulled our current bridal show display out of storage and made decisions on what should be dropped, changed or upgraded. We drafted up a new “Winter Wonderland” coupon to offer 10% off our wedding packages, upgraded our tri-fold wedding packages brochure and pulled up our business card template… then set about printing out enough of each to hand out at the show! We choose highlights from our most recent weddings to “upgrade” our table display pictures as well as creating some additional display pictures for the lobby of the Crowne Plaza. After selecting and cropping to correct size, we printed those out and framed them up. Our preparations were finally completed around 3am!
Sunday morning came way too quick! Time to pack the truck with all of our hard work from the previous day, grab a bite to eat and drive into Albany! We arrived with about an hour to unload and set up our table & display. The 2nd Annual Detailed Bridal Event was held in a large and spacious area of the Crowne Plaza with over 80 vendors exhibiting! Two days prior to the event, 76 brides had pre-registered. However, the actual turnout was tremendous with over 100 brides showing up that day along with fiancés, friends and family members! This is one show we definitely will want to do on an annual basis!
One of our 2010 wedding clients stopped by our booth to see us. It was nice to see her and of course we weren’t disappointed that she was actively “advertising” on our behalf. (Thanks, Rebecca!) We handed out all of the wedding package brochures that had been printed and talked to a record number of interested brides that day. Also, the little that I looked around helped me to see that our work is really competitive, and I know our prices are really good as well. We expect to book quite a few weddings from this show.
I suspect a bridal show is a pretty overwhelming event for the bride-to-be, and have a hunch that most brides treat it as more of a fact-finding mission. Consequently, we really won’t know exactly how well we did at this particular show until much later. However, when people hire us we always ask how they found Studio Classic Photography.
All in all – we expect to do the show next year as well. It was a good place to advertise and we ended up having fun. We finished the evening by eating at an Italian restaurant in Albany and then working hard to stay awake long enough to drive home! Another successful bridal show completed. On the horizon… the Foothills Performing Arts Center Bridal Expo 2010 in Oneonta on January 10, 2010.
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